Role Overview
We are seeking a Life Sciences Product Marketing Manager to own the commercial success, lifecycle management, and internal enablement of our life‑science product portfolio, with a strong initial focus on Synthetic Biology and Immunology workflows.
This role is ideal for a technically curious, commercially minded marketer who understands how scientists work and can translate complex reagents and technologies into clear workflow narratives that support customer needs and growth targets.
As a lean organization, this role has meaningful ownership and visibility. You will work cross‑functionally with leadership, suppliers, sales, and operations to ensure our portfolio is positioned, priced, launched, and supported effectively across key workflows.
Primary Mission
Own and evolve our product portfolio by workflow, ensuring we lead credibly in identified scientific workflows, deliver strong launches, and enable sales with clarity and confidence.
Key Areas of Responsibility
1. Workflow‑Based Portfolio Ownership (Core Focus)
- Organize our portfolio of suppliers and products within and across workflows.
- Identify portfolio gaps, redundancies, and opportunities to strengthen workflow coverage.
- Support evaluation of new suppliers and products based on workflow fit and commercial potential.
- Maintain a clear view of Tier‑1, Tier‑2, and exploratory workflows in partnership with marketing leadership.
- Create credible technical content, identify and prioritize development, and either direct development of content with suppliers or agencies or develop content independently.
- Support website with content, planning and attendance of tradeshows to promote workflows.
2. Product Lifecycle Management
- Lead new product and line extension launches from data review through commercialization.
- Manage product discontinuations with clear internal communication and minimal customer disruption.
- Review and validate supplier‑provided product data prior to launch.
- Ensure product information across marketing assets and the website is accurate, current, and well presented.
- Monitor post‑launch performance and recommend adjustments based on data.
3. Pricing Support
- Develop product pricing recommendations in collaboration with marketing leadership.
- Support annual pricing reviews and implementation across the portfolio.
- Monitor competitive positioning and identify pricing risk areas early.
4. Sales Enablement & Internal Readiness
- Develop workflow‑aligned sales enablement materials (print & on website).
- Create clear narratives for flagship products & related products.
- Coordinate and/or deliver internal product training for sales and customer service teams.
- Establish repeatable processes for communicating portfolio changes, launches, and updates internally.
5. Supplier Collaboration
- Serve as the primary marketing contact for select suppliers post‑onboarding.
- Coordinate supplier‑led training and content initiatives aligned to workflow priorities.
- Support leadership during strategic supplier evaluations and portfolio planning.
- Ensure supplier messaging aligns with our workflow positioning and brand standards.
What Success Looks Like (First 12–18 Months)
- Tier-1 workflows are established, with content assets in development and campaigns in execution.
- Product launches are smoother, faster, and more consistent across the portfolio.
- Sales reports higher confidence in explaining products and workflows.
- Pricing reviews include competitive analysis for flagship products and newly launched products.
- Product data accuracy issues on the website and in sales materials improved.
- Workflow‑based thinking is visibly embedded in portfolio decisions and content planning.
Required Qualifications
- MS or PhD in life sciences, molecular biology, biochemistry, bioengineering, or related field (or equivalent industry experience).
- 2-5 years of experience in product marketing, product management, or applications marketing within life sciences.
- Comfortable working with technically complex products and documentation.
- Strong organizational skills and ability to drive projects independently.
- Clear written and verbal communication skills for both scientific and commercial audiences.
Strongly Preferred Experience
- Experience with synthetic biology, immunology, cell therapies, or other key life science technologies.
- Experience supporting sales teams.
- Exposure to pricing, margin analysis, or portfolio management.
- Experience working with international suppliers or manufacturers.
- Experience in a distributor or multi‑supplier environment
Attributes for Success in This Role
- Thinks in workflows and experiments, not just SKUs.
- Commercially curious, with a desire to learn, test ideas, and implement best practices.
- Detail‑oriented but not perfection‑blocked.
- Comfortable operating with ownership in a lean environment.
- Confident engaging with both scientists and business leaders.
Reporting Structure
- Reports to: Head of Marketing.
- Cross‑functional collaboration with Sales, Operations, and Executive Leadership.
- Travel to tradeshows expected (currently up to 4-6 shows per year).
